A supplier and manufacturer of high quality components and systems for electrical and optical connectivity in communications, industrial applications, and transportation.
The PR and marketing activity focuses on product launches and user applications - in the three key sectors of radio frequency technology, fibre optics and cables – to raise the company’s profile among electronics specifiers and engineers.
By concentrating on vertical sectors such as rail, automotive, telecommunications and military/defence, the PR programme highlights the significant benefits to end users and customers of using the latest technologies. While often hidden in the background, these important innovations are enabling modern living and working environments, for example: handling millions of mobile phone calls over underground fibre optic cables; or soon to enable high speed wireless broadband access on trains across the country; and improving military communications on the battlefield, at sea, and in the air.
Rather than just raise the awareness of the brand, the specific objective for us is to position HUBER+SUHNER as a major global manufacturer with a broad product range and engineering capability – capable of providing not only off-the-shelf solutions in many different sectors, but bespoke solutions using their technical expertise. This is achieved through close liaison with the target industry media and a series of articles including features, white papers, bylined articles, profile pieces and, more recently, advertorials to clearly communicate what can be some complex messages and technologies.
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